Naviplastic
Explore the magic of the holiday season with Castilleja Studio’s collaboration with Navele. Experience the seamless blend of strategic branding and festive charm as we redefine the identity of a leading retailer of artificial Christmas trees.
Task
The objective of the Navele project was to create a captivating brand identity that captures the essence of holiday cheer and quality craftsmanship associated with artificial Christmas trees. Castilleja Studio undertook the mission to develop a cohesive brand image through thorough research, innovative graphic design, meticulous brand book creation, and the integration of impactful visual aids.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of Navele’s target audience, analyzing holiday trends, and identifying key competitors. This research-driven approach ensured that Navele’s brand identity resonated authentically with its customers, capturing the spirit of the holiday season.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a festive brand identity for Navele. From logo creation to packaging design, each element was thoughtfully designed to convey the company’s commitment to quality, tradition, and holiday magic, enticing customers to bring the spirit of Christmas into their homes.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing guidelines for logo usage, color schemes, typography, and imagery, the brand book ensured coherence and recognizability across all touchpoints, reinforcing Navele’s position as a trusted provider of artificial Christmas trees.
Visual Aids: To enhance brand visibility and product understanding, Castilleja Studio created impactful visual aids. These aids, including product catalogs, digital renders, and social media graphics, effectively showcased Navele’s product range and holiday offerings, inspiring customers to create memorable and festive celebrations with Navele’s artificial Christmas trees.