MIRMA
Explore the realm of athleticism and style with Castilleja Studio’s collaboration with MIRMA. Witness the seamless fusion of strategic branding and sporting excellence as we redefine the identity of a leading retailer of sports apparel.
Task
The objective of the MIRMA project was crystal clear: to establish a dynamic and memorable brand identity that reflects its commitment to athletic performance and style. Castilleja Studio undertook the mission to create a cohesive brand image through thorough research, innovative graphic design, meticulous brand book development, and the integration of impactful visual aids.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of MIRMA’s target audience, analyzing industry trends, and identifying key competitors. This research-driven approach ensured that MIRMA’s brand identity resonated authentically with its customers, setting the stage for effective brand communication and engagement.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a dynamic brand identity for MIRMA. From logo creation to the development of visual assets, each element was thoughtfully designed to convey the company’s dedication to athleticism, innovation, and style in sports apparel.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing guidelines for logo usage, color schemes, typography, and imagery, the brand book ensured coherence and recognizability across all touchpoints, reinforcing MIRMA’s position as a preferred destination for sports enthusiasts.
Visual Aids: To enhance brand visibility and product understanding, Castilleja Studio created impactful visual aids. These aids, including product images, promotional materials, and digital presentations, effectively showcased MIRMA’s product range and performance features, inspiring confidence and loyalty among customers seeking high-quality sports apparel.