LOGTEC
Immerse yourself in a tale of impact and compassion with Castilleja Studio’s collaboration with Fundación Sofía Labastida. Witness the seamless fusion of strategic branding and heartfelt dedication as we redefine the identity of a logistics company within Grupo Carso committed to social responsibility.
Task
The objective of the Fundación Sofía Labastida project was unequivocal: to create a compelling brand identity that reflects its commitment to social impact and community welfare. Castilleja Studio undertook the mission to develop a cohesive brand image through thorough research, innovative graphic design, meticulous brand book creation, and the integration of impactful visual aids.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of Fundación Sofía Labastida’s mission, values, and target audience. This research-driven approach ensured that the branding resonated authentically with the foundation’s ethos and effectively communicated its initiatives to stakeholders and the public.
Graphic Design: Visual storytelling took precedence as Castilleja Studio crafted a compelling brand identity for Fundación Sofía Labastida. From logo design to the development of visual assets, each element was thoughtfully created to convey the foundation’s commitment to social responsibility and community welfare, evoking empathy and support.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing logo usage, color palettes, typography, and imagery guidelines, the brand book ensured coherence and consistency across all communication channels, reinforcing Fundación Sofía Labastida’s identity within Grupo Carso as a beacon of social impact.
Visual Aids: To enhance the foundation’s visibility and storytelling, Castilleja Studio created impactful visual aids. These aids, including infographics, presentations, and multimedia materials, effectively showcased Fundación Sofía Labastida’s initiatives and impact, inspiring engagement and support from stakeholders and the wider community.