Project Scope:
In this endeavor, Castilleja Studio seamlessly integrated four key elements:
Research: Thorough market research formed the foundation, enabling a deep understanding of Io Kleen Total’s target audience, analyzing industry trends, and identifying opportunities for brand differentiation. This research-driven approach ensured that the revitalized logo and presentation design resonated authentically with Io Kleen Total’s brand values and positioned the company for success in the competitive disinfectant wipes market.
Graphic Design: Visual creativity took center stage as Castilleja Studio conceptualized and executed a modernized logo design for Io Kleen Total. Additionally, the team crafted a visually captivating presentation design that effectively communicates the brand’s message and showcases its product offerings in a compelling manner, capturing the attention of potential clients and partners.
Brand Book: The development of comprehensive brand guidelines provided a roadmap for consistent visual communication. Encompassing guidelines for logo usage, typography, color schemes, and brand messaging, the brand book ensured coherence and consistency across all touchpoints, reinforcing Io Kleen Total’s brand identity and fostering consumer trust and loyalty.
Visual Aids: To enhance brand visibility and support marketing efforts, Castilleja Studio created impactful visual aids. These aids, including high-quality images, graphics, and illustrations, served as powerful tools for Io Kleen Total to effectively communicate its message and showcase its products to customers and stakeholders.
