JUMART
Explore the realm of craftsmanship and design with Castilleja Studio’s collaboration with JUMART. Witness the seamless fusion of strategic branding and artistic flair as we redefine the identity of a leading furniture manufacturer.
Task
The objective of the JUMART project was clear: to establish a distinctive and memorable brand identity that reflects its dedication to quality craftsmanship and innovative design. Castilleja Studio undertook the mission to create a cohesive and impactful brand image through thorough research, innovative graphic design, meticulous brand book development, and the integration of effective visual aids.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of JUMART’s target audience, analyzing industry trends, and identifying key competitors. This research-driven approach ensured that JUMART’s brand identity resonated authentically with its customers, setting the stage for effective brand communication and engagement.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a dynamic brand identity for JUMART. From logo creation to the development of visual assets, each element was thoughtfully designed to convey the company’s dedication to craftsmanship, innovation, and timeless design in the furniture industry.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing guidelines for logo usage, color schemes, typography, and imagery, the brand book ensured coherence and recognizability across all touchpoints, reinforcing JUMART’s position as a trusted provider of high-quality furniture.
Visual Aids: To enhance brand visibility and product understanding, Castilleja Studio created effective visual aids seamlessly integrated into various platforms. From stunning product photography to engaging videos, these visual assets showcased JUMART’s craftsmanship and design excellence, effectively capturing the attention of customers and stakeholders alike.