Fundación de Beneficiencia San Rafael
Explore the compassionate mission of the San Rafael Charity Foundation with Castilleja Studio’s collaboration. Witness the seamless blend of strategic branding and digital expertise as we redefine the online presence of an organization dedicated to making healthcare accessible to the economically vulnerable.
Task
The objective of the San Rafael Charity Foundation project was to create a compelling brand identity and an engaging website that reflect its mission of providing medical services, supplies, and treatments to those in need. Castilleja Studio undertook the mission to develop a cohesive brand image and an intuitive website through comprehensive research, innovative graphic design, meticulous brand book creation, and website design.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of the San Rafael Charity Foundation’s target beneficiaries, analyzing healthcare access barriers, and identifying areas of need. This research-driven approach ensured that the brand identity and website design resonated authentically with the foundation’s mission, capturing the essence of compassion and accessibility.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a compassionate brand identity for the San Rafael Charity Foundation. From logo creation to promotional materials, each element was thoughtfully designed to convey the organization’s commitment to healthcare equity and support, inspiring hope and trust among its beneficiaries and supporters.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing guidelines for logo usage, color schemes, typography, and imagery, the brand book ensured coherence and recognizability across all touchpoints, reinforcing the San Rafael Charity Foundation’s position as a trusted provider of healthcare assistance.
Website Design: Castilleja Studio designed an intuitive and user-friendly website for the San Rafael Charity Foundation, providing visitors with easy access to information about the organization’s mission, services, and impact. The website’s design prioritized accessibility and responsiveness, ensuring that individuals in need could easily find the support and resources they require to access healthcare services.