CIDEC
Embark on a journey of innovation and discovery with Castilleja Studio’s collaboration with CIDEC. Witness the fusion of strategic branding and visionary design as we redefine the identity of Grupo Carso’s Center for Research and Development.
Task
The objective of the CIDEC project was clear: to establish a distinctive brand identity that reflects its pioneering role in research and development. Castilleja Studio undertook the mission to create a cohesive and impactful brand image through exhaustive research, innovative graphic design, meticulous brand book development, and the integration of compelling visual aids.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of CIDEC’s position within Grupo Carso’s ecosystem, analyzing industry trends, and identifying key competitors. This research-driven approach ensured that CIDEC’s brand identity resonated authentically with its stakeholders, setting the stage for effective brand communication.
Graphic Design: Visual storytelling took precedence as Castilleja Studio crafted a bespoke brand identity for CIDEC. From logo creation to the development of visual assets, each element was thoughtfully designed to convey the center’s commitment to innovation, excellence, and forward-thinking research and development.
Brand Book: The development of a comprehensive brand book provided a roadmap for consistent brand communication. Encompassing guidelines for logo application, color schemes, typography, and imagery usage, the brand book ensured coherence and recognizability across all touchpoints, reinforcing CIDEC’s position as a leading center for research and development within Grupo Carso.
Visual Aids: To enrich the brand experience, Castilleja Studio created captivating visual aids seamlessly integrated into various platforms. From stunning imagery to multimedia elements, these visual assets enhanced brand storytelling, effectively showcasing CIDEC’s cutting-edge projects, breakthroughs, and contributions to Grupo Carso’s legacy of innovation.