Navele
Embark on a journey of elegance and sophistication with Castilleja Studio’s collaboration with Navele. Witness the seamless fusion of strategic branding and exquisite design as we redefine the identity of a premier retailer of ceramic floor tiles.
Task
The objective of the Navele project was clear: to create a captivating brand identity and a visually stunning catalog of ceramic floor tiles. Castilleja Studio undertook the mission to craft a cohesive brand image and a comprehensive catalog that showcases Navele's commitment to quality, style, and innovation in ceramic flooring.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of Navele’s target audience, analyzing industry trends, and identifying key competitors. This research-driven approach ensured that Navele’s brand identity and catalog design resonated authentically with its customers, setting the stage for effective brand communication and engagement.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a visually appealing catalog for Navele. From layout design to photography selection, each element was thoughtfully curated to showcase the beauty, versatility, and durability of Navele’s ceramic floor tiles, capturing the attention of customers and inspiring them to explore the product range further.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing logo usage, color schemes, typography, and imagery, the brand book ensured coherence and recognizability across all touchpoints, reinforcing Navele’s position as a trusted provider of high-quality ceramic floor tiles.
Visual Aids: To enhance brand visibility and product understanding, Castilleja Studio created impactful visual aids within the catalog. These aids, including detailed product descriptions, specifications, and application examples, provided customers with valuable information to make informed purchasing decisions, while also reinforcing Navele’s brand values of elegance, durability, and style.