Fundación Liceo SOFÍA LABASTIDA
Delve into the realm of social impact and empowerment with Castilleja Studio’s collaboration with Fundación Sofía Labastida. Witness the harmonious blend of strategic branding and heartfelt advocacy as we redefine the identity of an organization dedicated to bridging social gaps through education and culture.
Task
The objective of the Fundación Sofía Labastida project was crystal clear: to amplify the organization's mission and impact through a compelling brand identity and user-friendly website. Castilleja Studio undertook the mission to create a cohesive and impactful brand image, along with a functional website, to elevate awareness and engagement with the foundation's initiatives.
Project Scope:
Research: Thorough market research formed the foundation, enabling a deep understanding of Fundación Sofía Labastida’s mission, target audience, and societal challenges. This research-driven approach ensured that the branding and website design resonated authentically with the foundation’s values and objectives, maximizing its impact and reach.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a compelling brand identity for Fundación Sofía Labastida. From logo creation to the development of visual assets, each element was thoughtfully designed to convey the organization’s dedication to education, inclusion, and cultural enrichment.
Brand Book and Website: The development of a comprehensive brand book provided guidelines for consistent brand communication across various channels, ensuring coherence and recognizability. Simultaneously, the creation of a user-friendly website served as a digital platform to showcase the foundation’s initiatives, highlight success stories, and encourage community engagement, fostering a sense of connection and support for its cause.