CILSA
Step into the realm of innovation and infrastructure with Castilleja Studio’s collaboration with CILSA. Witness the convergence of strategic branding and visionary design as we redefine the identity of Grupo Carso’s Infrastructure Company.
Task
The objective of the CILSA project was crystal clear: to establish a distinctive brand identity that mirrors its pivotal role in Grupo Carso's infrastructure initiatives. Castilleja Studio undertook the mission to create a cohesive and impactful brand image through comprehensive research, innovative graphic design, meticulous brand book development, and the integration of compelling visual aids.
Project Scope:
Research: Thorough market research served as the cornerstone, enabling a deep understanding of CILSA’s position within Grupo Carso’s infrastructure landscape, analyzing industry trends, and identifying key competitors. This research-driven approach ensured that CILSA’s brand identity resonated authentically with its stakeholders, setting the stage for effective brand communication.
Graphic Design: Visual storytelling took center stage as Castilleja Studio crafted a bespoke brand identity for CILSA. From logo creation to the development of visual assets, each element was thoughtfully designed to convey the company’s commitment to innovation, reliability, and excellence in infrastructure development.
Brand Book: The development of a comprehensive brand book provided guidelines for consistent brand communication. Encompassing guidelines for logo application, color schemes, typography, and imagery usage, the brand book ensured coherence and recognizability across all touchpoints, reinforcing CILSA’s position as a leading infrastructure company within Grupo Carso.
Visual Aids: To enrich the brand experience, Castilleja Studio created captivating visual aids seamlessly integrated into various platforms. From stunning imagery to multimedia elements, these visual assets enhanced brand storytelling, effectively showcasing CILSA’s projects, achievements, and contributions to Grupo Carso’s legacy of infrastructure excellence.