Arellano Beloc Racing
Castilleja Studio revs up Arellano-Belloc Racing with a bold and dynamic brand identity that celebrates the passion and legacy of two brothers, Hector Mario and Dino Rodrigo
Task
This project aims to create a dynamic and impactful brand presence that mirrors the adrenaline-fueled passion of the racing world.
Project Scope:
Research:
We immersed ourselves in the world of motorsports, studying the branding strategies of top racing teams and drivers. We also conducted interviews with Hector Mario and Dino Rodrigo to understand their personal stories, racing goals, and vision for the brand.
Graphic Design:
We crafted a bold and dynamic logo that merges the initials of the brothers, symbolizing their unbreakable bond and shared passion for racing. The vibrant color palette and sleek typography reflect the energy and excitement of the sport, while the custom-designed racing number “40” adds a distinctive touch.
Brand Book:
We created a comprehensive brand manual that defines all elements of Arellano-Belloc Racing’s visual identity. It provides detailed guidelines for logo usage, color palette application, typography rules, and more, ensuring consistency across all platforms.
Visual Aids:
We designed a suite of eye-catching marketing materials, including website graphics, social media assets, and merchandise. We also created a captivating video that showcases the brothers’ racing journey and the essence of the brand.