Belina Honey
Castilleja Studio creates a vibrant and memorable visual identity for Belina Honey, a Mexican artisanal honey brand. The design captures the natural and handcrafted essence of the product, appealing to an audience that loves quality and authentic flavors.
Task
The project's objective was to develop a complete brand for Belina Honey, including a logo, color palette, typography, packaging design, and marketing materials. The brand had to reflect the premium quality of the product, its artisanal origin, and its unique flavor.
Project Scope:
Research:
Castilleja Studio conducted in-depth research on the artisanal honey market, analyzing trends, competition, and the target audience. Belina Honey’s owners were interviewed to understand their vision and values.
Graphic Design:
An elegant and minimalist logo was designed representing the hexagonal shape of a honeycomb. The color palette is based on warm and natural tones that evoke the earth and the sun. A modern and legible typography was selected that brings a contemporary touch to the brand.
Brand Book:
A comprehensive brand manual was developed that defines in detail all the elements of Belina Honey’s visual identity. The manual includes instructions for using the logo, color palette, typography, packaging design, and applications in different materials.
Visual Aids:
A series of visual materials were designed to support the brand launch, including labels for honey jars, business cards, informative brochures, and social media posts.