Auto Rep
This project is exclusively focused on enhancing Auto Rep’s brand and identity through comprehensive services such as research, graphic design, brand book creation, and visual aids.
Task
Auto Rep, a distinguished provider of quality car parts, has partnered with Castilleja Studio to redefine and elevate its brand identity.

Project Scope:
- Research: Castilleja Studio initiates the project with in-depth market research, studying the car parts industry, understanding Auto Rep’s competitors, and identifying key market trends. This research will serve as the foundation for creating a unique and strategically positioned brand identity.
- Graphic Design: Our expert graphic designers will translate the essence of Auto Rep into visually compelling design elements. This includes crafting a distinctive logo that captures the spirit of the brand, selecting color palettes that convey trust and reliability, and designing visual assets that reflect the high-quality nature of Auto Rep’s products.
- Brand Book: Castilleja Studio will develop a comprehensive brand book for Auto Rep, outlining guidelines for consistent brand communication. This document will cover logo usage, color schemes, typography, and imagery, ensuring a cohesive and recognizable brand image across all touchpoints.
- Visual Aids: To complement the brand identity, visual aids such as product imagery, promotional materials, and digital assets will be designed. These visual elements will reinforce Auto Rep’s brand messaging and contribute to a consistent and compelling visual narrative.