Ana Ascencio
Castilleja Studio elevates Ana Ascencio’s brand identity, crafting a sophisticated and approachable image that reflects Ana Ascencio’s dedication to providing exceptional real estate services and building lasting relationships with clients.
Task
Ana Ascencio sought a brand identity that would resonate with its target audience of home buyers and sellers in the luxury market. The goal was to create a visually appealing and memorable brand that would convey trust, professionalism, and a commitment to excellence.
Project Scope:
Research:
We conducted extensive research on the luxury real estate market, target demographics, and competitor branding strategies. We also interviewed Ana Ascencio to gain insights into her vision for the brand, her values, and her unique approach to real estate.
Graphic Design:
We crafted a sophisticated and elegant logo that incorporates the name in a modern and timeless design. The warm and inviting color palette reflects the welcoming and personalized experience that Ana Ascencio offers to its clients. The refined typography exudes professionalism and reliability, while the custom-designed icons add a touch of luxury and exclusivity.
Brand Book:
We created a comprehensive brand manual that defines all elements of Ana Ascencio’s visual identity. It provides detailed guidelines for logo usage, color palette application, typography rules, and more, ensuring consistency across all platforms.
Visual Aids:
We designed a suite of marketing materials that showcase the elegance and professionalism of the Ana Ascencio brand. This includes website graphics, social media assets, print materials, and signage. We also created a captivating video that highlights Ana Ascencio’s expertise and the exceptional service that her company provides.