Paty Ramos Paestry
Castilleja Studio elevates Paty Ramos Repostería to new heights with a delightful brand identity that captures the essence of founder Paty Ramos’ passion for baking and her commitment to using only the freshest ingredients. The result is a warm and inviting brand that speaks to the heart of food lovers, inviting them to embark on a sweet journey of culinary delights.
Task
Paty Ramos Repostería sought a brand identity that would reflect the artistry and dedication behind its delicious creations. The goal was to create a visually appealing and memorable brand that would stand out in the competitive bakery industry, attracting new customers and establishing a strong online presence.
Project Scope:
esearch:
We delved into the world of bakeries, studying the branding strategies of top bakeries and pastry chefs. We also conducted interviews with Paty Ramos to understand her personal story, baking philosophy, and vision for the brand.
Graphic Design:
We crafted a charming logo that features a whimsical illustration of a whisk and rolling pin, representing the joy and creativity that goes into every Paty Ramos Reposteria creation. The warm color palette and playful typography evoke a sense of warmth and approachability, while the custom-designed packaging adds a touch of elegance and sophistication.
Brand Book:
We created a comprehensive brand manual that defines all elements of Paty Ramos Reposteria’s visual identity. It provides detailed guidelines for logo usage, color palette application, typography rules, and more, ensuring consistency across all platforms.
Visual Aids:
We designed a suite of mouth-watering marketing materials, including website graphics, social media assets, and product photography. We also created a captivating video that showcases the bakery’s process and the passion behind its products.